This installment of our Google Analytics (GA) Boot Camp is going to touch briefly upon the Advertising section of Standard Reporting. We find it beneath the Audience section, which we just wrapped up in our last Camp.
Since most of our Black Chicken Host customers are bloggers and not eCommerce sites, we’re not going to spend an inordinate amount of time on this today. Rather, we’ll familiarize you with the terms, provide you with links to helpful documentation, and then move along to Part Three of today’s Camp which will cover our old friend, Traffic Sources.
Today we’re going to show you our second-favorite Analytics area, Visitors Flow. This informative screen only falls behind Real-Time track in terms of nifty-ness in our view. Erin is partial to the image to the left, because it reminds her of nerves coming out of a human spinal column (she is a little bit of an anatomy geek.)
To help us set up our Boot Camp today, let’s see what Google says: “Visitors Flow is a graphical representation of the paths visitors took through your site, from the source, through the various pages, and where along their paths they exited your site.” Neat!
In the second installment of today’s Boot Camp, we’re going to briefly discuss how Real-Time tracking can be useful (and fun) after you do a social media campaign, and then move into the next area of the Google Analytics (GA) Home tab – Intelligence Events.
Welcome to Day Two of our Google Analytics Boot Camp.
Today, we’ll continue exploring the Home tab on the Analytics administrative dashboard – specifically, Real-Time tracking.
One of our favorite features of Analytics is the Real-Time tracking; this shows you active users on your site Right Now, where they came from, where they are located geographically, what they’re looking at, and how many pages have been clicked in the last 30 minutes. It’s terribly, terribly spiffy. Continue reading →
When you look at your Google Analytics Dashboard, does your heart sink, your eyes glaze over, your brain feel a little overwhelmed? We completely understand. There is a metric honkload of information presented, and not always in particularly intuitive ways. Too, we find much of Google’s Help section for Analytics pretty unhelpful for beginners.