Hey everyone, Chris the web guyhere. There’s a lot to consider when you’re putting together your site’s marketing strategy, and you’re going to hear (and probably have heard) a bajillion tips already. Good. Listen to them, digest them, and when it comes to the best practice stuff like proper markup, make sure you follow them. However, none of that is going to do you a bit of good if your content is poorly written or stale. In fact, it may just hurt you: Google has recently announced an “Over Optimization Penalty” for folks who focus more on SEO than giving users what they’re searching for.
This installment of our Google Analytics (GA) Boot Camp is going to touch briefly upon the Advertising section of Standard Reporting. We find it beneath the Audience section, which we just wrapped up in our last Camp.
Since most of our Black Chicken Host customers are bloggers and not eCommerce sites, we’re not going to spend an inordinate amount of time on this today. Rather, we’ll familiarize you with the terms, provide you with links to helpful documentation, and then move along to Part Three of today’s Camp which will cover our old friend, Traffic Sources.
Today we’re going to show you our second-favorite Analytics area, Visitors Flow. This informative screen only falls behind Real-Time track in terms of nifty-ness in our view. Erin is partial to the image to the left, because it reminds her of nerves coming out of a human spinal column (she is a little bit of an anatomy geek.)
To help us set up our Boot Camp today, let’s see what Google says: “Visitors Flow is a graphical representation of the paths visitors took through your site, from the source, through the various pages, and where along their paths they exited your site.” Neat!
We’re just going to hit two quick bits tonight, before it gets too late to learn anything new.
These two topics, Custom Variables and User Defined, are considered advanced topics, and we’re not going to go into them in-depth here. We did want to provide some resources, however, for readers interested in customizing their Analytics code and reports. up
In the second installment of today’s Boot Camp, we’re going to briefly discuss how Real-Time tracking can be useful (and fun) after you do a social media campaign, and then move into the next area of the Google Analytics (GA) Home tab – Intelligence Events.
Welcome to Day Two of our Google Analytics Boot Camp.
Today, we’ll continue exploring the Home tab on the Analytics administrative dashboard – specifically, Real-Time tracking.
One of our favorite features of Analytics is the Real-Time tracking; this shows you active users on your site Right Now, where they came from, where they are located geographically, what they’re looking at, and how many pages have been clicked in the last 30 minutes. It’s terribly, terribly spiffy. Continue reading →